Antimicrobial
Fashion
In the ‘new normal’, innovations, inventions & contactless experiences will rule the retail space
It is rightly said that some of the biggest changes need some situations like COVID-19 to bring about important transformation. The crisis has increased digital adoption significantly with companies and even customers going digital for getting their jobs done. Times...
Fashion
Birla Cellulose launches Liva with added protection of Antimicrobial fibres, making care fashionable
Liva, the fashion ingredient brand from Birla Cellulose, part of Grasim Industries Ltd, flagship company of US$ 48.3 billion Aditya Birla Group, has launched Antimicrobial fibres, a breakthrough innovation that not only kills viruses and bacteria, but also inhibits...
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Latest News
2025 Marketing Forecast: 5 Trends to Watch
From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by...
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