AR

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...

To gain the maximum profit and loyal customers, adapting to e-commerce trends has become a necessity for retailers. here are some emerging e-commerce trends that can help you take your business to the next level.By Lokendra Singh RanawatEvery year...

IKEA has acquired augmented reality (AR) start-up Geomagical Labs. Commenting on the same, Wafaa Hassan, Analyst at GlobalData said, “As one of the early investors of AR, IKEA’s acquisition of Geomagical Labs gives its customers the opportunity to see how...

Technological advancements have brought significant changes across sectors over the years and the retail sector is no different. Today, retailers rely heavily on technology for function as well as innovation to buildstickiness with customers and economies of scale. Even from...

Over the years, retailing in India has been one of the most dynamic and fast paced industries, which has travelled through different phases. Origins of retailing in India can be traced back to the emergence of kirana and mom...

By 2020, 100 million people would shop in-store and online using Augmented Reality (AR), enabling people to visualise products in different settings, market research firm Gartner said on Monday.Once technologies like AR and Virtual Reality (VR) get powered by...

Retailers and brands are embracing technology in a big way to drive a seamless user experience in an effort to blend in with the increasingly digital world and provide convenience and benefits to the consumer.Indian Retail Industry’s top CIOs...

The e-commerce revolution and the upsurge in digital technologies are fundamentally transforming shoppers' expectations. This is transformation also has a major bearing on the function of brick-and-mortar stores, which now need to render more useful and entertaining customer experiences....

The technology collective is breaking new ground and transforming every aspect of the retail environment. The alchemy of data is here to rule and empower companies to explore unmapped territories. From warehouses to e-wallets, the next big wave sweeping...