Arijit Chatterjee

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Retail is rising in the East. What was unthinkable up until a decade ago has now become a reality. Today, customers belonging to a diverse milieu are making a beeline for malls – to look, touch, feel, buy, and...