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Arun Sirdeshmukh

Amazon Fashion brings ‘ramp-to-reality’ with see now, buy now

This festive season, Amazon Fashion has collaborated with its Grand Finale designers to bring ready-to-wear capsule lines from the finale straight to consumers. The first ever 'See Now, Buy Now' runway collections will be immediately available to buy during...

Shoppers Stop sells 5 per cent equity stake to Amazon.com for Rs 179.26 crore

Raheja Group's multi-brand fashion retailer Shoppers Stop Ltd on Saturday announced selling 5 per cent of its equity share (43.96 lakh shares) of Rs 5 face value to e-tail giant Amazon.com at Rs 407.78 per share, aggregating to Rs...

Shoppers Stop enters commercial arrangement with Amazon India

Retail major Shoppers Stop said it has entered into a commercial arrangement with Amazon India to sell its products on the latter's marketplace. Shoppers Stop, in a BSE filing, said there is no separate monetary consideration other than the mutual...

We have changed the way fashion is served to consumers: Amazon India Fashion Head, Arun Sirdeshmukh

This Diwali, Amazon Fashion is all set to delight its customers by doubling its fashion offerings as compared to 2016's festive season sale. The online retailer is hosting its Great Indian Festival sale from September 20-24. Apart from this, the e-commerce...

Amazon opens largest standalone fashion imaging studio in India

After the successful launch of the Fashion Studios in New York and London, Amazon launched the largest standalone Fashion Imaging Studio in India in Gurgaon to support its rapidly growing India Fashion business. Spread over 44,000 sq. ft. with...

Juicy Couture watches debut in India exclusively with Amazon Fashion

Marking its entry to India, the iconic womenswear label Juicy Couture has clocked in exclusively with Amazon Fashion, launching its premium line of watches. According to a ANI report: The entire range of over 100 Juicy Couture watches will be...

Amazon Fashion launches dedicated sneaker store

Amazon Fashion today has announced the launch of a dedicated sneaker store of 2,500 brands on its platform. It will also host sneaker fest from May 25 - May 28 with a minimum 40 per cent to 60 per...

Amazon’s Fresh New Look sale witnesses 1.5x overall sale

Amazon India said it’s recently concluded Fresh New Look Sale has witnessed 1.5x overall sale. The event which was held between April 14 - April 16, saw 30 per cent sales contribution from women western wear. The event has marked...

Marks & Spencer launches brand store on Amazon.in

British brand Marks & Spencer has launched its brand store on e-commerce platform Amazon.in, the company said in a statement. As the online fashion retail market in India continues to grow, the move responds to the changing way Indian customers...

2016 was aggressive in terms of strengthening our fashion category: Arun Sirdeshmukh, Amazon Fashion Business Head

Among everything sold online in India, the apparel industry has been the fastest growing sub-category, reaching a staggering 24 per cent of online users in the country. A report released by Google Inc. and A.T. Kearney in 2016 says...
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FSSAI mandates quarterly reporting of expired, rejected food products

The move is aimed at preventing the rebranding and resale of expired and rejected food items for human consumption...
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