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Arun Sirdeshmukh

Aditya Birla's Abof debuts on Amazon Fashion

Making this the brand's first foray outside its own portal, customers across the country can now easily discover and buy a wide range of abof's latest apparel collection on Amazon Fashion. According to a ANI report: Crafted for millennials, Abof...

Amazon Fashion unveils UK premium shoe brand FitFlop

In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion has unveiled the launch of FitFlop, a UK footwear brand known for comfort-casual selection. Through this partnership Amazon Fashion offers an exciting...

Arun Sirdeshmukh, Head Fashion, Amazon India

Former co-founder of Fashionara.com Arun Sirdeshmukh has been hired by Amazon India to head its fashion portfolio. The position has been vacant since September last year when Vikas Purohit quit Amazon. According to a statement made by an Amazon official: Fashion has...

Gone in a Flash: The fastest consumption booster for e-tailers

Online fashion lifestyle brand Fashionara.com has announced the launch of its Android app for 'flash sales' of the brands listed on its platform. The company plans to launch an iOS version in coming weeks. Online fashion retailer Fashionara too...

Experiential Retail in Shopping Centres

India's largest and the only knowledge sharing platform for the Retail Real Estate industry, India Shopping Centre Forum concluded with an effervescent, invigorating and futuristic session on 'Experiential retail in the shopping centres'. The session was moderated by ISCF...

6 International Fashion Labels Debut in India on Fashionara.com

Fashionara.com has recently announced that six international fashion brands from US will make their India debut exclusively through their e-store. The online marketplace will start retailing apparel and accessories for US fashion brands Hesperus, Zeldam, Ironi, 15 Love, Swirlgear...

What’s next for online retail? Can online shopping match up to in-store experience? Find out at the IRF 2014.

Shopping, in India, is a social activity, and people like to see, feel, try on the merchandise. Even the most digitally savvy online shoppers want to physically experience products and brands in real time.Another reason for the move by...

Fashionara.com Retails FIFA 2014 Merchandise

With the FIFA 2014 World Cup fever hitting India, Fashionara.com, a leading online fashion e-tailers has bagged the rights to retail authorised FIFA 2014 merchandise. The collection includes t-shirts for men, boxers, track pants, shorts, football and caps amongst...

Reliance Trends inaugurates 70th store in India

Reliance Trends, an apparel-specialty concept of Reliance Retail, has opened its 70th store in India. This is the brand's 10th store in Bangalore at Phoenix Market City. Spread across 20,000 sq.ft., the outlet houses over 100 Indian and international...

Reliance Trends eyes 2-fold rise in revenues

Reliance Trends, the apparels and accessories format of Reliance Retail, is aiming to double its revenue in the current financial year.“We have been seeing a 2-fold growth in revenues for the last three consecutive years. We expect the same...
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How Pacific India develops urban spaces into modern shopping hubs

Pacific India has built a reputation for introducing innovative lifestyle elements that elevate modern livingNew Delhi: Pacific India, a...
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