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Ashok Bajpai

‘Restaurant sector needs innovative marketing concepts to grow’

The National Restaurant Association of India (NRAI) Conclave at the ongoing Food Forum India 2011 saw panelists brainstorming on changing consumer trends and behaviour and how the restaurant sector needs to adopt innovative marketing concepts to grow.The session on...

Yum! gets restructured

Yum! Restaurants International (YRI), restaurant company which owns the brands Pizza Hut, KFC, and Taco Bell in India, has recently announced the realignment of management for their brands in the Indian subcontinent to fuel its future expansion plans. According...

Taco Bell opens first Indian outlet in Bengaluru

Yum! Restaurants International, the International division of Yum! Brands, unveiled its first 3,500 square feet Taco Bell outlet in India at Mantri Square mall in Bengaluru. Andrew Waite, general manager, Taco Bell International said, “We’re extremely excited to introduce...

Taco Bell to debut in India; plans 2 outlets in ’09

The long waited Mexican QSR chain — Taco Bell — is finally entering India, with a minimum of two outlets set to open during quarter four of Yum! Restaurants International. In an interview, Vinod Mehboobani, VP- business development, Yum...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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