ASICS

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Asics, a Japanese sport performance brand, launched its new concept store in Goa thereby expanding and elevating its retail footprint and engagement to strengthen its presence in India.Located in the largest mall of Goa- Mall De Goa, the launch...

ASICS, a true sport performance brand, launched its first store in Kolkata thereby expanding its retail footprint in a bid to strengthen its presence in India.With the opening of the ASICS Kolkata store, the brand has taken a step...

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Sportswear brand ASICS is slowly increasing the share of its products manufactured in India to comply with foreign direct investment norms for single brand retail and open its own stores in the country."After meeting 30 percent sourcing norms for...

Leading etailer Amazon has witnessed a net growth of over 225 per cent on its sports category in 2016 as compared to the last fiscal, the company said in a statement on Tuesday. The survey revealed that Amazon fashion sportswear...

Amazon Fashion today has announced the launch of a dedicated sneaker store of 2,500 brands on its platform. It will also host sneaker fest from May 25 - May 28 with a minimum 40 per cent to 60 per...

Sports Station, the emerging multi-brand chain of concept sports stores, has recently added the elite sports brand ASICS to its growing brand portfolio. With this, variety of ASICS products will be available at a number of Sports Station stores...

The retail industry is shaping up like never before. Apart from introducing new technologies, it has also been adding new fashion trends that can give international players a run for their money. Here are the few must-follow product launches...

If there is one market segment that is clearly marked by the dominion of global brands in India – it’s active sportswear. From a segment driven by a collection of largely unorganized and homegrown SMEs two decades ago, today...