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Cult Store debuts in Hyderabad

Spanning 3,300 sq. ft. of retail space, the new Cult outlet is the brand's largest location to dateBengaluru: Cult, the sports-focused direct-to-consumer (D2C) brand and retail division of fitness tech company Cure.fit, has entered Hyderabad with its first store...

Bata to open 13 more Power stores by December end, to continue retail expansion

The company, which opened its second EBO of Power in Delhi in the June quarter, has plans to add five more in the current quarterNew Delhi: Leading shoemaker Bata would open 13 more stores of its athleisure brand 'Power',...

ABFRL opens two Reebok stores in Chennai

The latest Reebok outlets are located in Anna Nagar and Phoenix Marketcity, VelacheryBengaluru: Aditya Birla Fashion and Retail Ltd.’s (ABFRL) athletic footwear and apparel brand Reebok has expanded its retail footprint in South India with two new stores in...

New Balance opens 2nd store in Mumbai

The latest New Balance store is located at Infiniti Mall, Malad, Mumbai Bengaluru: US-based sports footwear and apparel manufacturer New Balance has expanded its presence in Mumbai with a new store located at Infiniti Mall, Malad, the retailer said in a...

Agilitas Sports acquires exclusive license of Italian brand Lotto

Agilitas has acquired the rights to design, manufacture, promote, and distribute the Lotto brand in India and Australia Bengaluru: Sportswear and athleisure solutions platform Agilitas Sports has acquired a long-term exclusive license for Italian sports brand Lotto from its parent company...

Agilitas Sports appoints Richard Zartman as VP – Footwear Design

Zartman will lead footwear design for Agilitas Group's portfolio of athletic sportswear brands Bengaluru: Sportswear and athleisure solutions platform Agilitas Sports has appointed Richard Zartman as the vice president of footwear design, the company said in a press release on Friday....

Adidas opens Home Of Sport concept store in Mumbai

The stand-alone store, located on the Linking Road, occupies a retail space of 6,307 sq. ft. spread across 4 floors Bengaluru: Athletic apparel and footwear brand Adidas has launched its Home Of Sport concept store in Mumbai on the Linking Road,...

Athleisure brand Edrio opens first offline store

Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collectionsBengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

Puma India onboards Indian bowler Mohammed Shami as brand ambassador

Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...
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Blur India: Scaling clean beauty to new heights

The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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