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The Landscape and Future of the Indian Sportswear Market

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

What makes Fila unique is its attitude and aura of Italian heritage and workmanship, says Abdon Lepcha of Fila

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

Adidas launches its biggest factory outlet in South India

The new outlet is spread across 7,500 sq. ft. and is situated on the NH Bypass Road, Edappally, Kochi, ErnakulamBengaluru: Athletic apparel and footwear brand Adidas has launched a stand-alone exclusive brand outlet in Kerala, a company official wrote on...

Akshay Kumar’s clothing brand Force IX enters Bengaluru

The new outlet is the brand's second retail store in India and is located at Phoenix Marketcity, Whitefield, BengaluruBengaluru: Bollywood actor Akshay Kumar's athleisure wear label Force IX has launched its first store in Bengaluru, a company official wrote...

Reebok expands offline presence in South India

The company has opened new stores at Lulu Mall, Edappally (Kochi), and Phoenix Marketcity, Velachery (Chennai) Bengaluru: Athleisure brand Reebok has expanded its retail presence in South India by launching two outlets in Kochi and Chennai, a company official wrote on...

Good Indian, a new sustainable athleisure brand, enters the market

Founded by entrepreneurs Rushad Wadia and Avneesh Gadgil, the brand retails from its dedicated e-commerce marketplace Bengaluru: Entrepreneurs Rushad Wadia and Avneesh Gadgil have launched Good Indian, a new athleisure and essential wear label for men and women, said the brand in...

Hrithik Roshan’s HRX goes omnichannel; unveils first exclusive offline store in Mumbai

The first HRX by Hrithik Roshan offline store is spread over 2,600 sq. ft. and is located at the Phoenix Market City mall in Kurla, Mumbai Bengaluru: Indian actor Hrithik Roshan unveiled his fitness brand HRX's first store in Mumbai on...

Campus Activewear achieves 200 stores milestone across India

The brand strengthened its retail presence with the launch of its 200th store at Lulu Mall, Kochi Bengaluru: Athleisure footwear brand Campus Activewear has reached the 200 stores milestone with the opening of its first exclusive outlet in Kochi at Lulu...

D2C Athleisure brand BlissClub ropes in Shikha Gupta as Creative Director and Pamela Lee as VP- Product

The senior-level appointments are in line with the brand’s future ambition and growth strategy Mumbai: D2C Athleisure brand BlissClub has made two top level-appointments-- Shikha Gupta as creative director and Pamela Lee as vice president – product. Gupta joins BlissClub after a...

D2C fitness brand Flexnest forays into athleisure clothing

Flexnest has recently launched its new range of workout clothes made with SuperFlex fabric New Delhi: Flexnest, a D2C fitness brand, has entered the athleisure clothes market with the launch of its new range of workout clothes for women.Flexnest is...
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Nothing Before Coffee targets Rs 100 cr revenue run rate by March 2025

Currently, the coffee-house chain is planning to open more than 35 stores over the next three monthsBengaluru: Jaipur-based quick...
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