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Athleisure Life

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

Retail Tech Case Study: Super results with Super App for ABFRL

How ABFRL increased its overall revenue by three times through a single appNew Delhi: With a revenue of Rs. 12,418 crore and a retail footprint spanning 10.8 million sq. ft. (as of March 31, 2023), Aditya Birla Fashion and...
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Tea Better: India’s new age wellness brand brewing global potential

In less than a year, Tea Better has carved a niche in the industry by focusing on tea categories...
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