athleisure wear

Located at Nexus Mall in Amritsar, Punjab, the store showcase the brand's latest athleisure wear collectionsBengaluru: The athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the...

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

65% of Decathlon’s product portfolio sold in India is made here, 65% of Decathlon’s portfolio sold in the country is made here and the sports retailer manufactured over 100 million quantities across different segments in India in the past...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

The new Decathlon outlet is spread across 4000 sq. ft. of retail space and is located at Prakasam Nagar, Rajahmundry, Andhra Pradesh Bengaluru:  French sports goods chain Decathlon has launched a new store in Andhra Pradesh, a company official wrote on...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...