athleisure

The new Decathlon outlet is spread across 4000 sq. ft. of retail space and is located at Prakasam Nagar, Rajahmundry, Andhra Pradesh Bengaluru:  French sports goods chain Decathlon has launched a new store in Andhra Pradesh, a company official wrote on...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

The brand strengthened its retail presence with the launch of its 200th store at Lulu Mall, Kochi Bengaluru: Athleisure footwear brand Campus Activewear has reached the 200 stores milestone with the opening of its first exclusive outlet in Kochi at Lulu...

This is the third store of Nykd by Nykaa after one each in Delhi and Mumbai New Delhi: Nykd by Nykaa opens a store at the Sarath City Capital Mall in Hyderabad. The brand initially launched with a range of four...

The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in SeptemberNew Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...

Flexnest has recently launched its new range of workout clothes made with SuperFlex fabric New Delhi: Flexnest, a D2C fitness brand, has entered the athleisure clothes market with the launch of its new range of workout clothes for women.Flexnest is...

Flexnest has recently launched its new range of workout clothes made with SuperFlex fabric New Delhi: Flexnest, a D2C fitness brand, has entered the athleisure clothes market with the launch of its new range of workout clothes for women.Flexnest is...

Denmark-based women’s fashion brand ONLY has forayed into the athleisure segment with the launch of ONLY PLAY in a bid to cash in on the growing business of athleisure in India since the pandemic hit in 2020. The pandemic saw...

The athleisure market in the Asia-Pacific (APAC) region is no longer just a western world phenomenon. It symbolizes the millennial cultural shift as more casual workplaces have diminished the strict formal dress codes at work and beyond. The athleisure...