Atul Jain

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...

American photographer Aaron Rose was famously quoted saying: “In the right light, at the right time, everything is extraordinary.” Nothing could have better accentuated the importance of right lighting for a retail store than the Rose’s quote. Whether a...

The Orient Electric Ltd., part of the diversified CK Birla Group, is planning to clock over 50 percent market share of the premium fans segment in the next one year, an official said on Wednesday."The company plans to take...

Billed as a 'true disrupter' in the Indian smartphone market last year, Chinese Internet and technology conglomerate LeEco has vanished into thin air within months, leaving behind vendors with hefty unpaid bills and employees owed their dues. After laying off...

After laying off a substantial number of employees -- as many as 85 per cent staff across the sales, marketing and distribution departments in India, Chinese Internet and technology conglomerate LeEco on Friday denied plans to exit the India...

After arriving in India in January last year, Chinese Internet and technology conglomerate LeEco fast became the true disrupter in the evolving Indian smartphone market with its huge marketing spend -- and the announcement of a state-of-the-art assembling/ manufacturing...

Chinese mobile handset manufacturer Xiaomi is likely to soon procure licence to operate its own branded outlets in India, as part of its effort to increase its offline distribution in coming years, company's top executive said. According to a PTI...

Chinese internet and technology conglomerate LeEco has announced the come-back of its shopping carnival LeMall for All - Diwali edition that will offer deals and discounts on its second generation smartphones and Super3 TV series. The shopping carnival will take...

Chinese internet and technology conglomerate LeEco has announced that Le Max 2 (32 GB) will now be available at Rs 17,999 instead of its regular price of Rs 22,999. The Le Max 2 device comes with a 5.7 inch display...