Atul Jewellers

When the Light is Right: The importance of lighting in retail

Zainab S. Kazi - March 12, 2020

American photographer Aaron Rose was famously quoted saying: “In the right light, at the right time, everything is extraordinary.” Nothing could have better accentuated the importance of right lighting for a retail store than the Rose’s quote. Whether a...

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New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...

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