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Atul Shah

Leegend & Caesar Offers Simplicity in Diversity

Atul D Shah, owner and founder of Leegend & Caesar shares about the target audience, manufacturing and retailing plans, consumer engagement strategies and more about his brand.Atul D Shah, founder and owner of Charchit Apparels, has grown up seeing...

Small-time cosmetic clinics spell disaster

Due to the lack of a specific controlling agency, the cosmetic surgery business has come under the scanner. With the presence of both established healthcare companies and other mom-and-pop surgical beauty shops, the industry is divided over quality issues....
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Fraganote: Blending innovation and accessibility in premium fragrances

In the current fiscal, the D2C brand is planning to diversify its portfolio, launch on all online marketplaces ,...
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