Augmented Reality

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives, and more…New Delhi: With over 20 years of experience, Satish Karunakaran has spearheaded transformative initiatives in Supply Chain and Operations...

Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company’s technology investments, strategy and focus areasNew Delhi: With over 17 years of experience, Suman Guha is a seasoned technology leader with experience in developing...

Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and moreFashion & Lifestyle e-commerce platform Tata CLiQ by Tata Group has come a long way since it started in 2016 as a...

While digital transformation is no silver bullet, it does promise tremendous opportunities in optimising the market landscape of tomorrow and remodelling businesses into profitable, sustainable enterprisesNew Delhi: Fashion businesses in India and many other parts of the world are...

Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a...

The new omnichannel-enabled retail store, located at Indiranagar, Bengaluru, covers an area of 4,500 sq. ft., and is Wrangler’s biggest store in the world Bengaluru: Lifestyle brand Wrangler has launched its first flagship store in India. The new omnichannel-enabled retail store...

From cashierless checkouts to augmented reality shopping these technological innovations by retailers forever redefined the in-store experience Bengaluru: Stepping into the store, adding items to the cart and just walking out without breaking a step to pay isn’t fiction anymore. In...

With a strong market presence covering practically each category in retail – from fashion, luxury, beauty to home décor, Tata CLiQ leads the way with its strong commitment to customer satisfaction. Its omnichannel approach has been well received by...

These market leaders have managed to leverage the power of artificial intelligence (AI) and augmented reality (AR) to create market differentiation and delight customers New Delhi: Artificial Intelligence (AI) powered augmented reality (AR) systems use deep neural networks to enhance...