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Augmented Reality

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

How digital technology is enhancing visual merchandising

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

5 tenets of people-centric retail design

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...

In-restaurant ordering app peAR raises Rs 4.2 crore funding

The funds raised in the pre-series-A round will be utilised to scale the company's current suite of solutions across geographies and to address more restaurant challenges Mumbai: Augmented-reality-based in-restaurant ordering app, peAR has raised Rs 4.2 crore in a pre-series...

Restructuring operations as fashion retail revives

‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal...

Tanishq brings its first Augmented Reality experience for its customers

From social media filters, to reshape the concept of traditional retail, Augmented Reality (AR) is rapidly growing in popularity because it brings elements of the virtual world, into the reality, thus enhancing the things we see, hear, and feel....

New Retail: A Game changer in the retail fraternity and a boon to the new tech-savvy customers

A lucid vision of how technology could impact the retail landscape in the near future was visible when both online and offline retailers started embracing the meaningful improvements technology was bringing in. The progress of the digital native population...

Domino’s uses Snapchat Augmented Reality to deliver pizzas in the US

Domino's on July 28, 2018, ran a mobile campaign that let Snapchat users in the US order food directly inside the image-messaging app.Snapchat's "shoppable AR," which mixes social commerce with augmented reality features, gave Domino's customers the opportunity to request a...

Technology advancements to set the retail ball rolling

Retail is certainly a cut-throat industry that is progressing at a break-neck speed as retailers are slowly discovering the beauty of amalgamating technology and retail know-how’s. Yet, this wasn’t always the case as technology was once seen as a...

Mobile payments, Cloud, IoT and Robotics are technologies of the future: Raymond's Kunal Mehta

GM Lifestyle Business, Raymond Ltd, Kunal Mehta, stated in a recent survey by IMAGES Group - The 10 Retail Technology Showstoppers - that the four biggest / most important changes coming about in the world of retail technology are mobile payments, cloud platforms, IoT...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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