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Augmented Reality

6 technologies Indian retailers must adopt in 2016

Retailers today are challenged with addressing multiple disruptive technologies and the demanding ‘Digital Customer’ who likes to order products and services using more than one touch points at their convenience of location and device. Today, the strong focus is...

The Beer Café introduces augmented reality via Blippar app

The Beer Café, one of India’s leading alco-bev service chain, has associated with London-based Blippar, an image recognition and augmented reality platform, to help its consumers know their beer better. Using Blippar App, one can turn any static bottle ON,...

Brace yourself for a retail revolution

As 2015 comes to an end, it’s time for an annual round-up of how the retail sector performed in 2015 and predictions for the year ahead... A good retail experience includes great product, great service and a fun experience. This...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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