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Blockchain has emerged as a global supply chain management tool with several benefits including traceability which helps build consumer trustSupply chains are becoming increasingly global and complex. This often leads to issues related to product safety, quality, sourcing, and...

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

Brands are luring customers back into stores with personalised experiences driven by technologyHomes often represent one’s personality. For most people, they denote comfort and a safe space to unwind and that’s why interiors and decor choices matter. We see...

With demands for nutritional supplements on the rise, brands need to manage quality and authenticity as the products have long-term impacts on consumers' livesThe nutritional supplements market has seen explosive growth over the better part of the decade, led...

How local manufacturers are redefining home appliances for Indian ConsumersThe home appliance sector in India has witnessed rapid expansion with a projected value of $20 billion by 2025. Due to changes in consumer demand, local manufacturers are now making...

By offering meaningful and interactive after-sales services, electronics businesses can position themselves as customer-friendly brands and boost brand loyaltyElectronics are increasingly getting more embedded into our lives. However, increasingly, innovation, R&D, and maintaining a robust supply chain are no...

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

Effective packaging and presentation strategies can turn a good product into a best-seller in the retail environment, especially within the consumer durables sectorIn the present-day consumer durables market, packaging and presentation are not merely visual delights but critical ingredients...

The growing middle class, evolving consumer preferences, and a thirst for premium experiences make India one of the most exciting alcobev markets todayThe Indian alcoholic beverages (alcobev) retail market has undergone a profound shift over the last decade, driven...

While Zudio has considerable digital visibility it is intended to drive footfall to its more than 500 storesIn the ever-evolving landscape of Indian retail, Zudio has emerged as a fascinating case study of a digital-first, experience-centric strategy. This Tata Group...