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While Zudio has considerable digital visibility it is intended to drive footfall to its more than 500 storesIn the ever-evolving landscape of Indian retail, Zudio has emerged as a fascinating case study of a digital-first, experience-centric strategy. This Tata Group...

While q commerce poses a serious threat to kiranas, it offers a myriad benefits, writes retail veteran J. SureshQuick commerce (Q com) has caught the headlines recently for its rapid growth and high valuations. As it whizzes past the...

These aren’t run-of-the-mill tips one may find in every startup manualEmbarking on the entrepreneurial journey is exhilarating. It’s a path filled with opportunities, challenges, and countless lessons. As someone who’s been through the highs and lows of building a...

How beauty brands can successfully handle the high traffic volumes and meet the surge in demand during festival seasonWith the festive season upon us, expenditure is mounting across all cities and all income levels. People are keen to invest...

An overview of the market trends, consumer insights, and opportunities in the business of sunglassesThe Indian sunglasses market has seen dynamic growth, driven by rising fashion consciousness, increased disposable incomes, and heightened awareness of eye health. As global brands...

When customers know they can rely on a brand to deliver a consistent and satisfying experience everywhere, they are more likely to return, recommend the brand to others, and develop a deeper, long-term connection with itIn an age where...

A glimpse of India's offline retail landscape, how consumers shop offline, and the role data plays in connecting the dots for retail brandsThe biggest aid for retail brands in optimizing online commerce channels is the data generated with each...

This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operatesGone are the days when men could afford to ignore the fashion conversations. Gen Z men...

Rising disposable incomes, shifting customer tastes and the expansion of e-commerce platforms are all contributing to the growth of the country’s luxury brand industryGone are the days when luxurious products and services were seen as mere enormous expenses. With...