authored articles

Effective packaging and presentation strategies can turn a good product into a best-seller in the retail environment, especially within the consumer durables sectorIn the present-day consumer durables market, packaging and presentation are not merely visual delights but critical ingredients...

The growing middle class, evolving consumer preferences, and a thirst for premium experiences make India one of the most exciting alcobev markets todayThe Indian alcoholic beverages (alcobev) retail market has undergone a profound shift over the last decade, driven...

These aren’t run-of-the-mill tips one may find in every startup manualEmbarking on the entrepreneurial journey is exhilarating. It’s a path filled with opportunities, challenges, and countless lessons. As someone who’s been through the highs and lows of building a...

The rising trend of fast fashion in gold jewellery is compelling retailers to navigate the delicate balance between luxury branding and affordabilityIn recent years, the fashion landscape has seen a significant shift with the emergence of fast fashion—a model...

An overview of the market trends, consumer insights, and opportunities in the business of sunglassesThe Indian sunglasses market has seen dynamic growth, driven by rising fashion consciousness, increased disposable incomes, and heightened awareness of eye health. As global brands...

The buying and selling of products and services through social media, popularly known as social commerce, has the potential to empower over 40 million small businesses across IndiaIn smaller towns and urban areas, Bottom of the Pyramid (BOP) turns...