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Ayesha Kapur

Endorsement by Celebrities Promise Success for a Brand

Celebrity endorsement has been identified to be one of the most viable methods of advertising in recent times. In the beauty and wellness space per se, it's almost like a winning formula that ensures success. However, the underlying prerequisite...
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Apple tops Indian smartphone market with 23% value share, Vivo in volumes in 2024: Report

The report estimated that smartphone shipments grew 1 per cent year-on-year in 2024, reaching 153 million unitsNew Delhi: iPhone...
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