B A Srinivasan

Consumer Durables & IT

How CDIT retailers influence shopping behaviour

Sheetal Choksi & Sharmila Cirvante - January 18, 2017

While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with the evolving purchase journey of their customers. With the rapid rise of online options which...

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