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Prospects Amid Crisis: Top 5 most innovative e-commerce fashion brands of 2020

If anything, the virulent coronavirus pandemic has highlighted the potential of e-commerce to the world. A higher penchant for online shopping can already be seen amongst the customers, which is expected to rise even further in the coming months....

Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...

Cash On Delivery: E-Commerce’s pain point

Shruti Barrot’s cash on delivery order, a white shirt, has arrived and the delivery executive is waiting at the door. However, Shruti had happened upon a cheaper, smarter piece, which fit her during her mall visit a day earlier...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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