Baby boomers
Retail
Are retailers leaving 'Baby Boomers' behind?
Digital marketing has become very important in the marketing mix to reach a larger customer base more cost effectively. Social media, online marketing and other marketing tools are mostly focused on millennials and tend to overlook an affluent customer...
Retail
Generational Synergy
"We're faced with two compelling generations. One: The Baby Boomers who've lived through decades of excess and indulgence. Two: The Gen Y children of Gen X, who have been taught that they can do anything and don't settle for...
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Latest News
Toshiba Group to invest 10 bn Japanese yen in India to expand capacity
Toshiba Group has positioned power T&D as a focused business and will invest about JPY 10 billion (over Rs...
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