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Baccarose brands

Scent of Success: 5 winning strategies perfume retailers adopt

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the world Bengaluru: Perfumers constantly seek innovative ways to captivate consumers and establish a strong retail presence. As the fragrance industry evolves, adopting...

Scent of success: What’s driving the growth of India’s fragrance market

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is growing at a massive pace. A surge of homegrown niche fragrance brands such as Bombay Perfumery, Ajmal Perfumes, Isak and...

French fragrance brand Eternal Journey to enter India

The brand will have exclusive stores in India and its products will be placed in galleries, luxury hotels, concept stores and across e-commerce marketplacesBengaluru: French luxury fragrance brand Eternal Journey is set to enter the Indian market by the...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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