Badal Malick

Priyanka, a Bengaluru-based software professional, prefers buying all her household stuff online since it not only saves her time but she also spends less owing to discounts and offers. Delhi-based homemaker Shikha purchases all daily needs using a mobile app which makes buying grocery...

In a candid conversation, Head - Omnichannel, Jasper Infotech Pvt Ltd / Snapdeal.com, Badal Malick, speaks about the true essence of Omnichannel retail and marketing and its power to shape and influence shopping behaviour and consumer trends. What is it...