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How online space is shaping the business of fashion brands in India

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being fast and—if we may add—furious, with an innate ability to get the customers hooked on to them. They are also...

Decoding the future of fashion accessories market in India

Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised un-branded market, ranging from street vendors to small ‘mom and pop stores’, fashion accessories are now also available in curated...

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Women’s Accessories: A whole new market of opportunity for retailers

Radhika Mishra is spoilt for choice. Literally. She has a tough time deciding which bag would go well with her outfit each time she opens her wardrobe as her collection includes more than 25 handbags in a variety of...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

Baggit to commence retail growth journey in Tier II, III cities

India's leading fashion accessory brand Baggit is all set to expand its retail wing in Tier II and Tier III cities, with exclusive Baggit outlets and large format stores perspective.According to a ANI report: Currently holding 52 exclusive Baggit...

Baggit announces Shraddha Kapoor as its brand ambassador

Baggit has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, as the brand ambassador Kapoor will be associated with Baggit brand for the years 2018 and 2019.The association with Kapoor, a popular...

Baggit targets 25 pc revenue in FY19

Homegrown accessories brand Baggit is stepping up its volume and the product line to meet its target of clocking 25 per cent revenue growth in FY19.According to a PTI report: The privately held company had around Rs 160 crore...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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