Barbican
Food
Beverage-makers rush to capture India’s non-alcoholic malt drinks market
IANS -
Seeing big opportunity in the country's non-alcoholic malt-drink market -- a niche but potentially a high-volume category -- global biggies such as Coca-Cola and Heineken have entered the beverage segment.A non-alcoholic malt drink is a high energy beverage, brewed...
Food
Coca-Cola enters India non-alcoholic malt-drink mart
IANS -
Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican.The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...
- Advertisement -
Latest News
Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs
The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
- Advertisement -
