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Being Human Clothing

The impact of fast-fashion on the shirts market

Gone are the days when a shirt was only formal or work attire, simple and designed with a cookie-cutter approach. Today, with a plethora of designs and styles options available, it’s no less than a fashion statement for all...

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the total shirts market with the remaining 6 percent constituted by the women’s shirts market, which is growing twice as fast...

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth.The augmenting popularity of...

Being Human Clothing celebrates 5 successful years in fashion retail

Being Human, a clothing line with a heart, is all set to celebrate the completion of 5 successful years in the fashion retail industry. The brand was launched in 2012 by Salman Khan, one of India’s biggest celebrities and...

Salman Khan's Being Human ventures into jewellery business

Actor Salman Khan’s Being Human Foundation on Friday ventured into the jewellery segment with the launch of an independent line of diamond jewellery in collaboration with Style Quotient Jewellery Pvt. Ltd. The superstar's sister, Arpita Khan, had announced the news...

Being Human to venture into jewellery business next month

Salman Khan's brand Being Human will enter the jewellery industry from next month, Arpita Khan, Salman's sister, said. Present at an event for the Retail Jeweller India Awards 2016, Arpita was quoted as saying by IANS: "I'm here because we...

Being Human launches clothing line for ‘millennial’ boys

Being Human on Monday announced the launch of its first clothing line for millennial boys. The brand has crafted a range that will suit every boy – then be he sporty or trendy. From funky T-shirts to nerdy shirts,...

Being Human in tier II push; to enter Kota, Jalandhar, Rajkot, Jodhpur, Nashik

With 37 exclusive retail outlets in India, which include 11 franchised and 26 company-owned stores, Being Human in liaison with its global licensing partner, the textile and apparel manufacturing company Mandhana Industries Ltd, has expanded its reach in Uttar...

Being Human Clothing launches Diwali celebrations

Being Human Clothing has launched a celebration called ‘Win Big This Diwali’. The campaign runs on a simple concept – shop, collect points and win. By creating a profile on Beinghumanclothing.com, customers shopping at select Being Human stores could...
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Pepe Jeans eyes smart technology solutions to improve CX: Satish Karunakaran

Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives,...
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