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Being Human

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers.Last year for...

Being Human Jewellery launches its first exclusive store in Chandigarh

Being Human – The Salman Khan Foundation has partnered with Mumbai based Style Quotient Jewellery Private Ltd. to introduce Being Human Jewellery’s 1st exclusive franchise store in Chandigarh.Being Human Jewellery’s Franchise store in Chandigarh was inaugurated by Bollywood actor...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

The Future of Retail is Phy-gital

2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...

Being Human to launch e-commerce website; expand presence in Tier II, III markets

Being Human, is a clothing line with a heart, launched by Salman Khan, India’s A-list cine-star in 2012, globally licensed by The Mandhana Retail Ventures Ltd, has its footprints in over 15 countries with over 600 point-of-sale.Royalties from merchandise...

How grand brand launches pave way for a successful retail journey

Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not making this up. This happened at Phoenix Marketcity, Bengaluru. The brand in discussion here is...

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Being Human forays into TN market; opens first store in Chennai

Bollywood superstar Salman Khan's Being Human Clothing operating as the retail division of The Mandhana Industries has forayed in Tamil Nadu market by setting up of its first company outlet store in Chennai.According to a PTI report: The Being...

Domestic and foreign brands that define India’s denim market growth story

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market.The market is  projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs...
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Nothing Before Coffee targets Rs 100 cr revenue run rate by March 2025

Currently, the coffee-house chain is planning to open more than 35 stores over the next three monthsBengaluru: Jaipur-based quick...
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