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Beyond price tags: How retailers redefine retail through experience

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, and differentiate from competitors Bengaluru: The role of retail stores has evolved beyond merely facilitating transactions. Brands and customers alike are seeking something deeper, shifting their...

Phoenix Mills’ QSR chain Bellona Hospitality to double its store count by 2026

Currently, it operates over 39 outlets of various brands across Mumbai, Lucknow, Pune, Bengaluru and Ahmedabad Bengaluru: Multi-brand restaurant chain Bellona Hospitality, a wholly owned subsidiary of the real estate developer The Phoenix Mills Ltd., is aiming to double its store...
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India ice cream market expected to touch Rs 45,000 cr in next 3 years: IICMA

Though seasonal in nature, the market has witnessed huge growth helped by rise in disposable incomes, changing consumer preferences,...
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