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Women’s wear brand Berrylush reports 50% surge in sales on new mobile app

The brand also reported doubling its conversion rates, increase in prepaid orders and greater return on ad spend in just two months since launching its revamped mobile appMumbai: Women’s wear brand Berrylush has reported a 50% surge in net...

5 things every first-time entrepreneur should know before starting up

These aren’t run-of-the-mill tips one may find in every startup manualEmbarking on the entrepreneurial journey is exhilarating. It’s a path filled with opportunities, challenges, and countless lessons. As someone who’s been through the highs and lows of building a...

Nykd by Nykaa, Snitch, Berrylush, Boult, Lovechild Masaba among India’s D2C Stars

India D2C Awards 2024 organised by IMAGES Group and powered by Broadway felicitated India’s next-generation consumer brands at a glittering ceremony in MumbaiMumbai: The final day of the India D2C Summit 2024 witnessed an astounding evening of the...

Berrylush launches fashion-forward app

The women's fashion brand is expecting a 3x increase in traffic from its new app launchMumbai: Berrylush, a premier western wear fashion store for Indian women, is launching its latest mobile app, which will be available on both...

Our biggest strength is our data analytics: Berrylush founders

For women’s fashion brand Berrylush, its products are its biggest brand ambassadorsThe brand’s customers are always delighted by the quality and style quotient of its products. No wonder then that they do rigorous word-of-mouth publicity for Berrylush—this to date...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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