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BFCM 2023

Indian firms record 25% biz growth during Amazon’s BFCM 2023 shopping event

The business during these events was more than 80 per cent higher than on usual daysNew Delhi: Indian exporters on Amazon Global Selling recorded more than 25 per cent business growth during the Black Friday and Cyber Monday shopping...
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Understanding India’s Retail Terrain: Offline Landscape and Consumer Trends

A glimpse of India's offline retail landscape, how consumers shop offline, and the role data plays in connecting the...
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