Bhavana Jaiswal

New Delhi: Swedish furniture retailer Ikea will begin online sales in Delhi-NCR and nine other markets this week in the run-up to opening full-size physical stores in Gurugram and Noida in next few years.Besides, Ikea India plans to open...

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

A look at the evolution of different channels from functioning independently to becoming unified New Delhi: The lines between offline and online have blurred and the channels once seen as cannibalising each other today have become complementary. Just like offline...