Biba

BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one of the biggest shopping mall the city has to offer.Taking the store count to 9 in Chennai and 15 in...

BIBA, the leading ethnic apparel brand has expanded its retail footprint at its home ground by opening its 21st store in Delhi, making a total of 35 stores across Delhi-NCR. Situated at the heart of the city, Connaught Place,...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something.One may argue...

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada, Andhra Pradesh.Spread across 5,800 sq. ft. of area, largest store of BIBA is a two-storied space that caters to the...

BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The spacious outlet is spread across 1,300 sq.ft., catering the latest Spring Summer 2018 collection along with much loved BIBA Girls...