Biba

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

This year, Amazon.in has announced its biggest festive celebration 'Great Indian Festival' through a unique Amazon Festive Home showcase. Like last year, the festival - from October 10-15, 2018 - will begin early for Prime members as part of...

BIBA, the leading ethnic apparel brand has launched a new store in Chennai at VR Chennai, which is one of the biggest shopping mall the city has to offer.Taking the store count to 9 in Chennai and 15 in...

BIBA, the leading ethnic apparel brand has expanded its retail footprint at its home ground by opening its 21st store in Delhi, making a total of 35 stores across Delhi-NCR. Situated at the heart of the city, Connaught Place,...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something.One may argue...

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...