Biba

The leading Indian ethnic brand, achieved a retail milestone with the opening of its biggest ever store in Vijayawada, Andhra Pradesh.Spread across 5,800 sq. ft. of area, largest store of BIBA is a two-storied space that caters to the...

BIBA, the leading ethnic apparel brand has launched 2nd store in the city of Aurangabad, at Prozone Mall. The spacious outlet is spread across 1,300 sq.ft., catering the latest Spring Summer 2018 collection along with much loved BIBA Girls...

BIBA, the leading ethnic apparel brand has launched yet another flagship store in Mumbai, taking the total count to 24 in the city. The new flagship store located at Linking Road Mumbai, spreads across 1,100 sq.ft. and is stocked...

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

The global women’s wear market has shown rapid growth as fashion trends, which are the most important aspects of women’s wear, are changing rapidly. Europe is the largest market of women’s wear followed by North America and Asia Pacific...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28.The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitch collection’ on Amazon.in.BIBA celebrates Indian ethnic fashion capturing the imagination of young girls and women in India. The...

Benu Sehgal, Retail and Marketing Head, is planning to provide the right tenant mix at the malls and working on ideas to connect with customers by providing them more convenience…Benu Sehgal – the power woman that turned around DLF...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Myntra officially launched its CSR initiative in association with the Union Textile Ministry, to work directly with weavers and elevate their economic stature. The initiative also provides an impetus to the Government’s agenda to transform and revive demand for...