Big Data
Retail
360-degree View: Engaging customers with right analytics
Putting customers at the center of the business is vital for any retailer. Omnichannel retail — i.e. creating a 360-degree view of the customer based on purchase history, preferences, extended demographics, shopping behaviour and additional granular pieces of data...
Retail
Apple acquires Hyderabad-based machine learning startup
IANS -
US tech giant Apple has acquired Tuplejump -- a Hyderabad-based machine learning startup that helps companies to store, process and visualise big data with its unique software.
Founded in 2013, Tuplejump's two co-founders Rohit Rai and Satyaprakash Buddhavarapu have already...
Latest News
Here's how retail CEOs will make decisions in 2020: Report
How will the next generation of retail CEOs, internationally, tackle the industry's biggest challenges?
According to a recent study of 58 aspiring CEOs by interim and executive search firm Green Park, 71 per cent say that they will rely on...
Fashion & Lifestyle
Big data meets fashion, makes companies trendsetters
Big Data is all about turning extremely large quantities of data into useful information. When companies aggregate data and analyse them effectively, patterns emerge, ideas are born, and fashion companies become trend setters.
The retail sector in India is emerging...
Retail
Indian Retail Growth Hinges on Big Data
The global retail economy is growing at an exponential pace and technology continues to act as an enabler for most enterprises. The Indian retail market, in particular, is expected to double to reach $ 1 trillion by 2020 from...
Retail
7 Retailers Profiting From Big Data
According to a report by analytics major McKinsey, some leading retailers are turning the promise of Big Data into reality. An analysis of more than 250 entities over 5 years has revealed that companies that have established Big Data...
Retail
3 Technologies That Are Impacting Omnichannel Evolution
Companies like Apple, Amazon, and Google continue to disrupt conventional approaches, driving up consumer expectations for ease and relevance. And increasingly, as customers hop their way through the purchase process, they expect a harmonized omnichannel experience.
At its core,...
Retail
Guts over Fear
Life begins where fear ends; it is a battle between guts over fear and when the gut wins, an epochal journey begins from there. The Indian retail industry is also undergoing a metamorphosis: Following omni-channel pursuit to innovating usage...
Retail
Game Changer – Big Data Analysis
Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...
Retail
Loyalty Pays
Gifts! Now who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time,...
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Latest News
Expect demand moderation to continue; small packs selling more, price hikes likely: HUL
While premiumisation is continuing, he said, "There is a preference for smaller packs across categories and that has become...
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