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80% of Amazon Beauty’s new customers are from tier-2, tier-3 cities: Director Zeba Khan

The e-commerce major hosts over 20 lakh beauty and personal care (BPC) products from more than 3.6 lakh Indian and international brands Bengaluru: American e-commerce marketplace Amazon’s India beauty category is witnessing 80% of its new consumers coming from tier two,...

Alibaba joins fight against counterfeits

China's e-commerce giant Alibaba said on Tuesday that it has joined a group of 20 brands to fight counterfeit goods using data analysis. Alibaba said it was the first alliance to fight counterfeits and it includes both Chinese and international...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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