Birla Celluose
Fashion & Lifestyle
Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel
Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...
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Latest News
Expect demand moderation to continue; small packs selling more, price hikes likely: HUL
While premiumisation is continuing, he said, "There is a preference for smaller packs across categories and that has become...
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