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PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...

i-mint offers unique proposition to customers

i-mint, India’s multi-brand consumer rewards programme offered by Loyalty Solutions and Research Limited, now offers its users to convert their i-mint shopping points to King Miles and gain free air travel by Kingfisher Airlines.Over the last three years, i-mint...
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Malabar Group’s Playaza to launch Rs 20 crore FEC in Kochi

The 23,000 sq. ft. outlet will be located at Centre Square Mall, MG Road, Kochi Bengaluru: Retail conglomerate Malabar Group’s...
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