BRAND AMBASSADOR

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

Launched in 2023 with an initial portfolio of 17 products, La Pink has expanded to include over 60 customer-centric offerings New.Delhi: La Pink, a beauty brand is proud to announce its partnership with actress Parineeti Chopra as its first-ever brand...

Bachchan will represent the brand in its upcoming television commercials, posters, and marketing campaignsBengaluru: Ethnic wear brand Ramraj Cotton has onboarded Bollywood actor Abhishek Bachchan as its new brand ambassador, according to a company press release on Tuesday.Bachchan will...

Converse is also gearing up to open its debut store in India, located on Linking Road in MumbaiBengaluru: American lifestyle brand Converse has onboarded Indian actors Harsh Varrdhan Kapoor and Khushi Kapoor as the newest faces of the brand...

Krishnan will appear in CavinKare's TV campaign for the launch of its new hair color range under the Indica brandChennai: Fast moving consumer goods major CavinKare Pvt. Ltd. has forayed into hair colour category with the launch of its...

Established in 2023, La pink offers more than 60 products in its portfolioBengaluru: Homegrown beauty brand La Pink has onboarded Bollywood actress Parineeti Chopra as its first-ever brand ambassador, the company said in a press release on Tuesday. Chopra will...

Brar will promote Leica by sharing his authentic visual stories, while showcasing the brand's offerings Bengaluru: Cameras and sports optics brand Leica India has onboarded Chef Ranveer Brar as its new brand ambassador, according to a company press release on...

Bhatt will star in the French beauty brand's campaigns, starting in September 2024New Delhi: Leading French cosmetic maker L'Oreal Paris on Tuesday said it has roped in Bollywood actress Alia Bhatt as its new global brand ambassador.With this, Bhatt...

The company also unveiled a new logo and packaging for its atta, rice, oil, and salt productsMumbai: Ghodawat Consumer Ltd. (GCL), the Rs1,600 crore FMCG arm of the Sanjay Ghodawat Group, has announced collaborating with Padma Shri and National...

Hoop offers a range of natural products for topical pain relief, muscle recovery, and sleep support New Delhi: Wellness brand Hoop has onboarded Olympic medalist PV Sindhu as an investor and its brand ambassador, the company announced on Wednesday. Hoop offers...