Brand awareness
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
Progressive Grocer
More From Less
Loss leading has long been used by many global retailers as a strategy to boost sales inside the store and clear stocks. But is this a successful strategy or can it be detrimental to retailers (and to the industry...
Retail
Lerros opens its first retail store in Hyderabad
Lerros, the premium German apparel brand for everyday wear, launches its first store in Hyderabad. The store was inaugurated by S. Ramprasad, CEO, Lerros India, followed by a fashion show in the evening unveiling their latest collection.Speaking on the...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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