Brand Marketing

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by consumers amid the millions of distractions in today's cluttered retail environment is a challenge, especially for emerging direct-to-consumer (D2C) brands.Unless...

200+ Speakers to envision new-age destinations anchored by experiencesNew Delhi: The Capital is readying for the 2024 edition of Shopping Centres Next (SCN) on the 13th and 14th of November, 2024 at the Pullman Hotel, Aerocity. This year, SCN will...

As per the survey, 36.18% of respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous spending levelsBengaluru: As many as 86.35% of consumers are planning to purchase apparel and accessories during...

According to the report, the struggle to retain customers stem from distracted users due to intense competition, high costs of post-festive engagement, and insufficient customer feedbackBengaluru: As many as 70% of retailers struggle to retain customers post-festive season, facing...

Twin Birds’s 100th store will be located in Tamil Nadu, at Nungambakkam, ChennaiBengaluru: Women’s apparel brand Twin Birds is set to launch its 100th retail store across the country, a company official wrote on social media on Friday. The...

Under the MoU, Amazon and India Post will synchronise operations to maximise efficiencies, optimise resource utilisation, and explore capacity sharing across their logistics networksBengaluru: E-commerce major Amazon India and the Department of Posts (India Post) have signed a strategic...

Located at Lulu Mall, the new outlet is spread across over 6,000 sq. ft. of retail spaceBengaluru: Retail tech company Ace Turtle has launched the second store of American toy, clothing and baby product retailer Toys“R”Us in Bengaluru, Ace...

Spanning over 700 sq. ft. of retail space, the new Asus store is located at Phoenix Mall of Asia, ByatarayanapuraBengaluru: Taiwanese tech giant Asus has reached the 300 store milestone in India with the launch of its latest store...

The new Wooden Street store is located in UdaipurBengaluru: Jaipur-based home decor and furnishing brand Wooden Street has reached the milestone of 100 stores with the launch of its latest store in Udaipur, the company said in a press...

Located at India’s largest luxury mall, Jio World Plaza, it is the first store of the chocolate retailer in MumbaiBengaluru: Swiss luxury chocolate brand Läderach has opened its second exclusive store in India, more than a year after its...