Brand Marketing

The trend of self-checkouts is fast catching in India. Here’s a look at what’s driving the adoption and who are the front-runnersBengaluru: In the dynamic domain of Indian retail, where a surplus of manpower is readily available, and customers...

The new outlet of Tim Hortons is located at Balewadi High Street, Pune, Maharashtra Bengaluru: Canadian coffeehouse and restaurant chain Tim Hortons has launched its first outlet in Pune on Friday, a company official wrote on social media. “Namaskar Pune! We are...

Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the yearBengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...

E-commerce platforms anticipate around 10-15 per cent of the total order volume to be attributed to first-time shoppersMumbai: MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities while the e-commerce opportunity could...

Over 80% of customers came from non-metros and more than 35% increase in small and medium businesses securing sales within the initial 48 hours Bengaluru: E-commerce platform Amazon India has witnessed about 9.5 crore customer visits in the first 48 hours...

The company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three yearsChennai: Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 per cent...

About 20 global funds and major investment firms are making a beeline to invest billions of dollars into Reliance Retail as it is widely viewed by international investors as a de facto play on India’s torrid future consumption story New...

Gostor.com will bring online consumers to 30,000 offline retailers while catering to more than 15,000 pin codes and bridging the gap between digital and retail shoppingBengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and...

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM ConsultingBengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

Subhash Chandra, Managing Director of Bengaluru-based Sangeetha Mobiles speaks about the company’s many firsts, its plans and the dark side of the smartphones business New Delhi: What if the prices of the smartphone you bought less than a week ago...