Brand Marketing

Subhash Chandra, Managing Director of Bengaluru-based Sangeetha Mobiles speaks about the company’s many firsts, its plans and the dark side of the smartphones business New Delhi: What if the prices of the smartphone you bought less than a week ago...

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...

The development is a significant leap forward in simplifying international trade and will further enhance the industry growth and open up new avenues for exports, especially in the e-commerce segment, says GJEPCMumbai: The Gem and Jewellery Export Promotion Council (GJEPC)...

Zoho has become the first bootstrapped SaaS company to reach the milestoneNew Delhi: Chennai-headquartered SaaS company Zoho said it has surpassed 10 crore users globally.Zoho has become the first bootstrapped SaaS company to reach the milestone, the firm said...

With this collaboration, Krafton will launch its Play Pure campaignNew Delhi: E-sports company Krafton India on Tuesday said it has roped in Bollywood actor Ranveer Singh as its brand ambassador for Battlegrounds Mobile India (BGMI).With this collaboration, Krafton will...

"Today's digital commerce in the country, is limited to 10 per cent and just 2-3 per cent on the buyer side, so we need to broaden and expand the participation so that the current levels can go up to...

The strategy includes focusing on value-added exports, newer markets, ready-to-eat shrimp products, and a foray into the pet food business in a joint venture with a Thai companyKolkata: Leading shrimp feed, processor and exporter Avanti Feeds Ltd Group is working...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six monthsNew Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...