branding

Deepika Padukone will represent Tecno across all brand and product launches throughout the yearNew Delhi: Smartphone brand Tecno has announced signing up Bollywood actor Deepika Padukone as its brand ambassador.The actress will represent Tecno across all brand and product...

Unconventional creativity in visual merchandising helps create memorable experiencesA pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant’s perspective, a surprising visual stimulus, though it may not make...

Pednekar unveiled Ishin’s new collection titled Rumi which will be available on Ishin's official website (ishinfashions.com) and other e-commerce marketplaces such as Myntra Bengaluru: Women’s ethnic wear brand Ishin, owned by e-commerce aggregator platform Mensa Brands, has onboarded Bollywood actor Bhumi Pednekar...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

How D2C chips brand Beyond Snacks not only managed to raise funds from Shark Tank India investors but also learnt the tricks of the trade from them In December 2022, a plant-based savoury snacks brand based out of Alappuzha, Kerala,...

Retailers Association of India (RAI) will help FaMeTN understand the needs of micro, small, and medium enterprises in retail and also support in development of the state’s retail policy Bengaluru: Retailers Association of India (RAI) has signed a Memorandum of Understanding...

CEO and co-founder of e-commerce roll-up UpScalio Gautam Kshatriya explains how his company acquires startups and then nurtures them to grow New Delhi: The rollup e-commerce wave has hit India in the recent years. The space, where small firms are...