Brands

These brands once had a cult following across the globe. But they failed to adapt to the changing times and today, they are all but forgotten….New Delhi: Over the decades, brands like Apple, Netflix, Amazon and Facebook became household names....

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...

According to CMAI, there is optimism surrounding the forthcoming festive season as the demand for apparel is anticipated to be robust despite current challenges Mumbai: According to the Clothing Manufacturers Association of India (CMAI) the Indian apparel market has grown by between 15-20%...

Strategies for choosing and collaborating with the right enablement partner in e-commerceNew Delhi: Redseer estimates e-commerce in India to grow nearly three times in the next three years to reach $163 billion by 2026, growing at a compound annual...

The newly added brands include We:Neighbourhood by community, Bounce Inc, Decathlon, KFC, Neeman, Haldiram's and Forever NewBengaluru: Bengaluru-based Orion Malls parented by Brigade Group has signed seven new brands from diverse categories such as fashion, fitness, lifestyle and microbrewery across...

After reigning online and on e-commerce, these global retail giants are now setting up their shops in the metaverse, getting ready for a new digital marketplaceNew Delhi: After establishing their global brick-and-mortar empires and e-commerce entities, global retail giants including...

The 22,000 sq. ft. store houses more than 20 brands that cater to men, women and childrenNew Delhi: After opening a store in Ahemdabad, premium multi-brand retailer ICONIC Fashion India has recently opened an outlet in the textile hub of Surat in...