Britannia

FMCG major Britannia Industries Ltd. is planning to set up three factories, one each in the northeast, Gujarat and Andhra Pradesh, in the next three years, a top company official said on Monday. "We are looking at putting up a...

FMCG major Britannia Industries Ltd is planning to enter into newer categories which have an appeal to the youth, chairman Nusli N Wadia said in the company's 97th annual general meeting recently. Addressing shareholders, Wadia said the company will be cautious...

FMCG major Britannia Industries Ltd. on Monday reported a 13 per cent rise in its consolidated net profit to Rs 219.13 crore in the quarter ended June 30, 2016, as compared to Rs 193.66 crore in the corresponding period...

Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns. The Consumer Complaints Council of Advertising Standards Council of India (ASCI)...

Rising urbanisation, increase in population of working women, changing lifestyles, greater per capita income, and rising awareness about health and wellness have strongly impacted the way today’s urban Indians eat and drink. A growing interest in healthy eating can also...

Homegrown Brands Rule the Roost Homegrown brands dominated India’s packaged food industry in 2015 – according to list released by Euromonitor International on May 25 – giving multinational companies like Mondelez, Nestle and Pepsico a run for their money. The report...

The data from market researcher Euromonitor shows that  home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle Products have outpaced MNC's like Nestle, Mondelez and PepsiCo in 2015. The data from market researcher Euromonitor shows only three multinationals...

American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services. The brands associated with...

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers. Mindshare designed...