Britannia

Dish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, has announced a new partner for its media duties - MEC India. The relationship will be managed by the agency's Gurgaon office.With digitalisation phase 3...

India is the largest producer of milk, which is the most widely produced agricultural commodity worldwide. With annual production ranging between 140 and 145 million tons in 2013, India is second only to the EU-27 bloc that collectively produces...

The health driven change in eating habits has extended the window of opportunity for manufacturers to roll out a variety of oat-based products in the market. Despite the introduction of several oat-based products, oats as a breakfast cereal continues...

Indian consumers are seeking more deals and are even willing to hop around stores to get the best bargain as they try to offset a squeeze on incomes from rising prices . Between January-March this year, over 39 per...

The word “Snack” is understood differently by different people. Often described as quick light meals, or as foods consumed in-between regular meals, or simple, small, pocket-energy providers that keeps one going from one meal to the other. However, in...

The noon session of Food Forum India, 2010 focused on developments in the food processing and retailing industry. Moderating the ‘Market of the future-the world vs India’ discussion was Vikram Bakshi JV Partner and MD, Mc Donald’s (North &...

The final acquisition of UK’s leading confectioner Cadbury Plc by US-based Kraft Foods Inc for USD19.7 billion has offered Kraft Foods a ready revenue base and a large distribution network in India, which reaches out to about one million...

It has been fifteen years and Priyagold, the leading brand of biscuit manufacturing company Surya Food & Agro Ltd has managed to hold against the goliaths of the market and has nurtured its national aspiration,...

The government has cleared 23 foreign direct investment (FDI) proposals, which will bring Rs 564.80 crore into India, including Dubai-based Damas’ plan for retail trading in jewellery and Danone’s plans to re-enter food products space after quitting Britannia earlier...