Britannia
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Kung Fu Panda notches up brands deals worth Rs 20cr
American-Chinese 3D animation action comedy Kung Fu Panda 3 has succeed in notching up brand deals worth Rs 20.3 crore. There are seven brands on board from different categories like banks, food and mobile internet services.
The brands associated with...
Food
Horlicks educates women by running Twitter campaign
To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers.
Mindshare designed...
Retail
No surprises here… Rs 20,000-crore Amul is officially India's most meaningful brand
As per a recent study undertaken by Havas Media, Gujarat Cooperative Milk Marketing Federation's (GCMMF) Rs. 20,000-crore power brand Amul has emerged as India's Most Meaningful Brand. Other brands from India in this category include Cadbury, Google, Britannia, Life...
Retail
Dish TV Appoints MEC India as the New Media Partner
Dish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, has announced a new partner for its media duties - MEC India. The relationship will be managed by the agency's Gurgaon office.With digitalisation phase 3...
Progressive Grocer
Cheese:The Next Big Market in India
India is the largest producer of milk, which is the most widely produced agricultural commodity worldwide. With annual production ranging between 140 and 145 million tons in 2013, India is second only to the EU-27 bloc that collectively produces...
Progressive Grocer
Oats Making Waves at the Indian Breakfast Table
The health driven change in eating habits has extended the window of opportunity for manufacturers to roll out a variety of oat-based products in the market. Despite the introduction of several oat-based products, oats as a breakfast cereal continues...
Retail
Indian consumers seek more deals with rising prices, retailers reworking discount strategies
Indian consumers are seeking more deals and are even willing to hop around stores to get the best bargain as they try to offset a squeeze on incomes from rising prices . Between January-March this year, over 39 per...
Progressive Grocer
Junk the Junk
The word “Snack” is understood differently by different people. Often described as quick light meals, or as foods consumed in-between regular meals, or simple, small, pocket-energy providers that keeps one going from one meal to the other. However, in...
Retail
The vision ahead for India
The noon session of Food Forum India, 2010 focused on developments in the food processing and retailing industry. Moderating the ‘Market of the future-the world vs India’ discussion was Vikram Bakshi JV Partner and MD, Mc Donald’s (North &...
Retail
Cadbury acquisition bids strong hold for Krafts in India
The final acquisition of UK’s leading confectioner Cadbury Plc by US-based Kraft Foods Inc for USD19.7 billion has offered Kraft Foods a ready revenue base and a large distribution network in India, which reaches out to about one million...
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Latest News
NRF 2025: Macy reinvents retail with ‘Bold New Chapter’ strategy at NRF 2025
Macy’s has accelerated its focus on luxury, with Bluemercury experiencing 15 consecutive quarters of comparable store sales growth.New Delhi:...
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