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European Recognition for Being Natural

Know how the Vrijesh Natural Fibre and Fabrics has bagged the European flax honour for its Linen work in India. European Flax, the global trademark of CELC (The European Confederation of Linen and Hemp) has authorised Vrijesh...

Loyalty programmess must : Bijou Kurien — Understand business drivers: Andre Levermore

“Your loyalty programmes must drive incremental purchase rather than rewarding normal purchase. One must differentiate between frequency and profitability,” said Bijou Kurien, president, Reliance Retail, on the 2nd day of 15th CII Quality Summit, in Bangalore. The summit started...
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Haldiram Snack to invest Rs 300 crore in Bihar; will set up manufacturing plant

The manufacturing plant is expected to be operational by mid-2027Patna: Haldiram Snack, a leading player in the packaged food...
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